Saturday
09May2009

Pur Family Fitness Branding Development - Just Starting

Here we go!  We're just getting started with a complete branding & identity build out for Pur Family Fitness. 

1st step: the logo

We wanted to produce something that immediately said "fitness center" ...but that was set apart from all of the other gyms at the same time.  We're very happy with the final product and now looking forward to building this icon into all of the branding behind Pur Family Fitness.

 

Thursday
30Apr2009

Studio Keenan Client Recovery Campaign

Keenan and I were kicking around ideas about how to recover some clients she had lost over the course of a year or so.  The hair business is tough, people like to switch up their stylists on a regular basis... and as everyone knows, repeat customers are the best.

So as we talked we began joking about it being like a relationship, like she was being cheated on...

There it was! bold, to the point, and eye catching. I love the tongue and cheek nature of the campaign, almost like slapping her customers in the face... but not. Great Stuff - 4x6 Postcard Direct Mail Campaign

Wednesday
29Apr2009

C3 Church Email Marketing

Thought about using Constant Contact or iContact to up your "professional" appearance in your email marketing campaigns? Noticed that the templates offered by these companies are nice... but just don't have the custom look you were hoping for?

That's where C3 Church found themselves when they asked me to take over their weekly email blast campaigns.

From there I developed a basic email brand that flowed with the existing c3 website and stayed within the parameters of that design from then on. 

C3 enjoyed consistency in their branding, sleak design, and flexibility to promote different events that might have been taking place at any given time.

Thursday
23Apr2009

Janet M. Overton Identity Development

What a project! Jan Overton asked that help her to brand her new law firm...
a great opportunity for me to branch out (haven't done any work for the legal profession).

Jan was very specific about wanting to maintain a professional appearance, but at the same time wanted to be set apart from the majority of attorneys (especially in the southeast).

We met a few times initially so that I could get a feel for her style. Jan actually brought a few designs to me to show me specific design styles that she liked and did not like (this was a big help in minimizing production
time).

"Thanks for all you are doing! You do excellent work, and deliver in a professional manner.

I’ll do all that I can to promote you."

-Jan Overton

In the end we were able to develop a look we're both very proud of... accomplishing exactly what she requested in the beginning (professional but set apart).

Thursday
23Apr2009

12 Hour Turnaround!

www.superiorimpacto.com

Jason Boles, owner of Superior Impacto - a solid client of mine - calls me at about 4pm.  "Josh, I need my site completely rebuilt (from scratch, graphically - basically the same content) by 8am tomorrow.

"What's your login, Jason?" ...and off I went. superiorimpacto.com is a relatively basic brochure-style site, an interesting aspect would be that the entire site has to be built in multiple languages... the entrance page displays a funky little flash "carousel" of national flags, click on your country and up comes the site in your language.  Cool stuff.

6am - site complete

8am - happy customer

Thursday
23Apr2009

Vector Logo Build

Semi-Trailers Big Box

Just completed both silver & blue versions of the new Semi-Trailer Big Box logo.  Dropped off the logo kit earlier this week and very happy with it.  Interesting project... the client was very specific in requesting an exact print & screen, which is normally a breeze but with the technical nature of this specific peice it was definately a challenge! (given the "shimmer" and "3d" effects)

Final product included color specific files for large-format vinyl application, standard-format print application, embroidery, screen printing, magazine & catalog printing, office applications (simple office-quality printers), and screen presentation... each developed specifically to suite their designated mediums.

I'm happy to say that Matt Vohs, owner of STSBBX loves his final product, that would be the goal.